Outrageous and True… We've Made Ephedra Obsolete! by Tim Patterson with Bill Roberts and Cy Willson Bottom line, we've made ephedra and the current crop of fat-loss supplements obsolete! This is definitely not an overstatement. What makes our invention so valuable and unique? First of all, it's far more effective at burning off body fat than anything that's ever been on the market. Furthermore, unlike ephedra-based formulas, it doesn't down-regulate beta-receptor sites and become ineffective over time. And get this… It also increases protein synthesis and the natural production of anabolic substrates (in both men and women). In other words, it may actually help to preserve or even build muscle mass. Even better yet, all of these metabolic benefits are sustained, around the clock, week after week, as long as you continue to take the formula. We honestly believe that we've developed the fat-loss phenomenon that everyone's been hoping for. Ever since the ripped look's become the passionate desire of every body-conscious individual, there's been a quest for a fat burner that, in addition to continuously melting off adipose tissue, would help to preserve -- even promote -- muscle-mass gains. And we've done it! Not only that, it's far more effective than any of us involved with the project ever dreamed possible. The name of our fat-loss phenomenon is HOT-ROX, and there's no doubt in our minds that, after reading what follows, you'll be a believer, too. What's the Big Deal with Ephedra, Anyway? Why is everyone so focused on adrenergic compounds, like ephedra? A better thermogenic mousetrap should've replaced them years ago. Unfortunately, instead of being innovative, supplement companies became complacent, relying heavily upon the jitter-buzz factor (not the popular dance of the 1920s, but the feeling you get from ephedra) to sell their products. Think about it… If ephedra-based products were all that effective, why are you reading this article? How many bottles of fat-loss supplements have you purchased in the last five years, anyway? If you're like most of us, you've spent a small fortune and you're still not as lean as you want to be. I don't know why this isn't obvious to everyone, but adrenergic compounds, in and of themselves, aren't all that powerful. In fact, ephedrine, in the absence of caffeine, is barely even worth considering as a fat-loss agent. Furthermore, if you attempt to keep ephedrine levels continuously elevated (24/7), which is what's required for optimal fat loss, beta receptors eventually down-regulate, making ephedra even less effective. Rapid Fat Loss -- A Mission of 2 Tasks The first thing to understand about fat loss is that almost everyone has the science backward. They hope that by burning energy, say on a Stairmaster, it will somehow suck the fat right out of their blurred abs or other problem areas. This simply isn't true. There is no pipeline through which muscle can pull fat from adipocytes. There must be ample supplies of fatty acids in the bloodstream to use as fuel or the muscle burns itself!